Imagine scrolling through the newsfeed on your favorite social media website and seeing an ad that stops you in your tracks. That is precisely what happened to entrepreneur, Melissa Bush. She was intrigued by a campaign that Ruby Ribbon posted and called the company to find out more. Could women really “ditch” their bras for a comfortable camisole? As a firm believer in “social commerce”, she was ready to introduce comfortable shape wear to women in the Mobile area.

 

As soon as she stepped into her first Ruby Ribbon camisole, she knew this was a product every woman needed in her lingerie drawer. Four years and hundreds of personal fittings later, she is still passionate about saving women from “bra torture”.